AB-testing

Many people have heard about A/B tests, but few have succeeded in actually using such tests to introduce useful changes to their sites.

A/B testing is an important but complicated practice. It helps businesses understand how changes to the appearance, content, or elements of their site can affect conversions and other business metrics.

In this video we explain how to run A/B tests and evaluate their results. We also discuss the impact these tests can have on your business if performed correctly.